THE PROBLEM:
Mothers are unwilling to seek help for PNDA, and need an easily accessible source to begin their recovery journey.
INSIGHT:
Mothers don't like being talked down to; they don't want to be patronised or seen as a bad mother for having PNDA.
THE SOLUTION:
Have other mothers give experiences to relate to so they know they're not alone and what they're feeling is normal- they can follow in their footsteps, too, and find help with the Beyond Blue checklist.
This work was done as part of a group, but the storyboard images were drawn by me.
In this execution, the mother would be overwhelmed by her coffee and feels as though she is drowning. In reality, she's just spilled her coffee out at a cafe.
In this execution, walking through her house to soothe her baby seems to become an inescapable maze.
In this execution, her baby becomes a giant obstacle for her that she can't get through- things are put into perspective once she swears at him, and realises this behaviour isn't normal.
