THE PROBLEM:
Youths and new voters are less inspired to register to vote for council elections in October.
INSIGHT:
People aren't aware of what the council actually does, and therefore don't see the point of registering to vote, anyway.
THE IDEA:
Present a campaign where it's shown that the power can be in your hands. Instead of complaining about the issues in your community, why don't you exercise your power to change it?
Storyboard of the proposed ad. Here, you can see we opted to use a mascot to say "Why don't you?"- he represents the initiative set by the VEC.
