THE PROBLEM:
Year 10-12 students aren't as inspired to join advertising courses any more.
INSIGHT:
Youths see advertising as something that's just used to flog products and be annoying.
THE IDEA:
Present a poster (as per the brief) where you're getting the attention and using it for good, instead of for the superficial, while making it seem easy and worthwhile by contrasting it with other ways their demographic typically "gets attention". Using simplistic recogniseable glyphs conveys the message efficiently, however still leaves aspects open to interpretation and gives a sense that there is an ability to create your own pathways in the course.
